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Najah grew up around jewelry all her life. Her family are all jewelers, with her father, a successful jeweler and designer in Jordan, teaching them all the essentials. However Najah decided to explore computer engineering first, forging a career in the field, as well as starting a family in Jordan.
After moving to Canada, Najah reconnected with her roots, starting Jaffa Jewelry in 2014 in the hopes of accentuating her client’s natural beauty with one-of-a-kind sterling silver accessories.